We were innocently driving through Norwich city centre when I cried: “Spank Student! Oh my god, there, there, look!”

“Pardon?” Abel, conveniently pausing at the lights, gave me a confused look. Our friend who was with us in the car was similarly puzzled. Of course, we had been talking about spanking just moments before, but for once the conversation had nothing to do with students.

“No, you’re not looking!” I stuck a finger at the window. “There, on the left, where I’m pointing!”

Abel looked and cried: “Oh my god!”

Our friend looked and cried: “Oh my god!”

Here’s what we saw. On the wall of the building we were driving past there stretched a great yellow banner, which said (in big, clear letters visible even in winter dusk):

SPANK STUDENT

And underneath, very helpfully: spankstudent.com

There was no hint as to what this was actually advertising - a shop? a newspaper? a bar? a national campaign for the introduction of corporal punishment in universities?

Not that it matters, but it’s a chain of clubs (the dancing and booze kind, not the fetish kind), which appears to run discos in several UK towns. The origins of the name are not at all obvious from their home page, though their logo is unequivocal:

Spank Student Logo

You can get merchandise with that picture, you know. Not the hottest spanking pic on the web, but you can’t be picky about what sort of spanking references you catch in the wild just by driving around.

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