I should work in advertising.
I’m in the departure area at Heathrow earlier this afternoon, off on another dreary business trip. I find myself standing in front of an advert for Philips’ new electric shaver. Their slogan: “Make every stroke count.”
The illustration? A boat crew rowing up a river.
Here’s my alternative suggestion. A blazered schoolgirl is bent tight over the Headmaster’s desk. Wearing a gown, he administers a hard stroke with his crook-handled cane. The photographer snaps at the precise moment of the rod’s excruciating impact across her pleated grey skirt.
It would get the ad noticed more, right?